Wednesday, 23 September 2015

How to do Effective Search Engine Optimization?

Search engine optimization (SEO) is necessary for all the business which have website to get higher ranking in search engine result pages.
Basic SEO means find different strategic process to increase traffic to your site. Here are few tips for increasing website traffic and visitors.

  •   Research of keyword for your website.

Keywords are very important. Search low competition keywords, which are related to your business. Your keywords should have low competition in SEO as we as it also should have higher number of average monthly searches. Target this words and also add this to your website so search engine can find your website. Long tail keywords are more specific than short keyword so search for long tail keywords. 

  • Write unique content

Content writing is very important in SEO. Every search engine likes unique and specific content. So, do not copy your content from anywhere. After writing content check it with different Plagiarism checking tool to know if its unique or not. Use your keywords in your content so it helps in increasing its rank on search result.

  • Write Meta data properly

Meta title, Meta description and Meta keywords are Meta data and this is also very important. Use your keywords in your website title and description. It will appear in search engine result page.

  • Build good quality backlinks

Build relevant backlinks for your site. It is better to have few good quality back links than so many of irrelevant low quality backlink. Keep this in your mind while building links for your site.

  • Be Patient

You do not get result for your SEO process overnight. It is like weight loss process. You cannot reduce weight in one night, so like this SEO process will also take time to reach in first position in search engine result page. Be patient while doing SEO for your site.

  • Add sitemap

Sitemap will help search engine spider to crawl your webpage and index them.  It helps spider to understand your site structure, so spider can find all-important pages easily.

  •   Website URL

Make your website URL SEO friendly and try to use your targeted keywords in your URL.

  •   Add alt Attributes

Try to use your keywords or related words in all the image alt tag. It will help search engine to find your site.

  •   Robots.txt
            Your robots.txt doesn’t block your webpage from being indexed; it does not let to crawl your webpage. If you want to crawl only important webpage than use this.


Agile Software Development and its advantages and disadvantages

Agile Software Development
Agile software development is a type of software development processes in which results produce by combination between self organizing, cross functional teams. It boosts adaptive planning, fast delivery of projects, evolutionary development, constant improvement, and influence fast and flexible response to change.

The most famous Agile Software development process includes Extreme Programming (XP), Scrum, Crystal, Lean Development, Dynamic Systems Development Method (DSDM), and Feature-Driven Development (FDD). This all is important for constant testing, constant integration and other type of constant evolution of software and project both. If focus on authorizing people to collaborate and make decision together rapidly and effectively.

  •  Agile methodology provide regular view to the client in case of adjustments required
  •  It is less expensive
  •  Less documentation required
  • Able to give quick response to changing requirements.
  • The end result in good quality software in less possible time duration and satisfy customers requirements.
  • Able to do face to face communication with client and continuous input of client’s requirements.
  • Continuous attention to technical excellence and good design
  • Constant attention to technical requirements and good design.

  • Did not get more time for planning, design and documentation.
  • Only senior programmer is capable to take any decision required during development phase.
  • The project can easily spoil if client if not sure about final outcome that they want.

What is SEO and why it is important?

What is SEO?
Search Engine Optimization (SEO) is the process of putting your website on top position in search engine by optimizing your website and its content. By optimizing your website it can be easily indexed by different search engines like Google, Yahoo, Bing etc. It is the best way to improve quality of your website by making them user friendly, easy to navigate and by increasing its speed.

Now days SEO is the fast growing type of Internet marketing so, this is very important for your website. If you want to promote your business through Internet or digital media SEO is important. SEO is not only important but also necessary if you are planning to make more money from lots of people visiting your site weather directly through selling them your products, or indirectly from clicking on your advertisement.

Importance of SEO
  • If there is one or more site, which is selling the same products, Search engine optimized site is likely to have more customers and make more profit.
  • SEO is important for user friendly website. Now days no one have time to waste in searching products. Your website should open in all different size of screens like desktop computer, tablet, iPad and mobile.
  • SEO is also very important for social promotion of your website.  If peoples who found your site more on search engine and if it contain required information, they will promote it on social networking sites.
  • Majority of peoples visit one of top 10 website from the result page. So if your site is found in top 10-site result for your targeted keywords, you are likely to get more customers than others.
  • It is also very important for easy navigation of your site.  Sooth running site is likely to get more visitors.
  • SEO is important to increase the site speed. The website which takes more time to open is more loosing its visitor.

Thursday, 29 January 2015

Benefits of Responsive web design

Looking to design your website? Follow the new trend and get it designed with a responsive layout. Not sure how will it help your business grow? Please go through the below details and get assured.

  1.  Cost Effective:

Having one website that can be accessed through all the devices is rather having one website and another mobile site will surely save your money. Moreover, this will also need you to buy two different domains. This also helps SEO, since traffic is redirected to only one website instead of two different websites.

     2.   Highly Flexible:

Responsive web design helps the user access the website without using scroll bars, navigations and zooming options. Also, the content moves freely for all resolutions. All types of media like images, videos can be viewed in a very flexible way.

      3.   User friendly:

Responsive design is an approach to view a website through all types of devices without using scroll bars or using zooming. It sets your website in dimensions as per different devices which ultimately enriches the end user experience. 

Marketing a product/business via website is never enough if the user experience is disturbed. Get started with the responsive web design and seek growth. For further detailed information please get in touch or